FEDCON VEX
MARKETING PROGRAM
Get found by the contracting officers buying what you sell
Capabilities statement, federal-ready website, accurate SAM.gov registration, and targeted email campaigns. One program customized for you.
Schedule a free 15-minute call
Not Getting Found by Federal Buyers?
Tell us where your business stands. We’ll show you exactly what’s making you invisible
Not registered yet? Registered but no calls? No capability statement? Sound familiar?
Why VEX
Registration gets you listed. VEX gets you found
Federal marketing isn’t paid ads or social media. It means being found, earning trust, and learning how to get in front of the buyers. Registration in SAM.gov puts you in the system, but it doesn’t make you easy to find. Agencies search SBS with keywords. Prime contractors look you up online. With no Capabilities statement, no federal website, and no optimized profile, you don’t show up.
VEX fixes every piece of that problem. In less than 90 days, your business has a professional Capabilities statement, a federal-focused website, optimized SAM and SBS profiles, and four active email campaigns putting your name in front of verified federal buyers and prime contractors.
This is the step most businesses skip or try to piece together on their own. VEX builds it completely, correctly, and fast, before consulting begins.
Done for you, not a DIY toolkit
You review. We build.
FEDCON writes your Capabilities statement, builds your website, optimizes your profiles, and launches your campaigns. You review and approve. We do the work.
Built for federal buyers, not commercial ones
Every asset speaks their language.
Every asset is built for a federal audience, not adapted from commercial marketing. Contracting officers and prime contractor teams read these differently than a standard pitch.
Decision-makers, targeted by agency and role
Targeted outreach, not a scraped list.
Your campaigns reach verified federal buyers and prime teaming contacts, targeted by agency, NAICS code, and role. Every contact is a real decision-maker, not a name pulled from a list.
The foundation that makes consulting work
Marketing before strategy, by design.
Most clients see their first agency or prime reach-out during VEX, before consulting even begins. That’s what the right marketing foundation does.
What’s Included
Everything included in the VEX program
Eleven done-for-you deliverables across four phases: your capability statement, federal website, optimized profiles, and active outreach, all built and launched in under 90 days.
Phase 1
Foundation
Marketing Questionnaire & Client Intake
“The source document for everything that follows.”
A structured intake that captures your capabilities, target agencies, NAICS codes, past performance, and competitive positioning. Every deliverable that follows is built from this.
SAM & FEMA Registration
“Registered correctly, the first time.”
We handle your full SAM.gov registration, NAICS and PSC code optimization, SBS profile setup, FEMA vendor registration, and the FEDCON Seal of Compliance. No guesswork, no rejected submissions.
FEDCON Portal Setup & Advisor Training
“Your command center for the next twelve months.”
Access to the FEDCON client portal plus a live onboarding session with your advisor. You’ll walk away knowing how every tool, resource, and communication channel works.
Phase 2
Credibility
Capabilities Statement
“The one-pager that stops a contracting officer mid-scroll.”
A professionally designed, agency-ready one-pager built to stop a contracting officer mid-scroll. Covers your core competencies, certifications, NAICS codes, and past performance, in the format federal buyers expect.
Federal-Focused Website
“The digital handshake agencies and primes check before they call.”
A government contracting focused website that attracts contracting officers and showcases your company overview, core competencies, past performance, differentiators, NAICS codes, and any certifications.
Phase 3
Activation
SAM.gov & SBS Profile Optimization
“The invisible fix that makes agencies start finding you.”
A live screen-share working session where we walk through your SBS Capabilities narrative, keyword strategy, and NAICS code audit together. Agencies search SBS daily, and most profiles are invisible because the narrative is generic.
4-Campaign Email Outreach Strategy
“4 campaigns. 12 emails. The decision-makers in the room.”
A full outreach plan: 2 campaigns targeting agency buyers and 2 targeting prime contractor teaming contacts. 12 emails total, reaching the federal decision-makers who buy what you sell.
Campaign Launch & Activation
“The moment your federal marketing goes from built to live.”
All four campaigns go live with verified contact lists loaded, sequences activated, and a check-in cadence set. This is the moment your federal marketing goes from built to active.
Phase 4
Momentum
Portal Access & Ongoing IEO Campaigns
“Your marketing keeps working. Your inbox starts filling.”
Full FEDCON Portal access continues: live federal and SLED opportunities, set-aside filters, past award data, buyer contacts, saved searches, and alerts. Your IEO campaigns keep running and generating responses.
Strategy Consulting Session
“See what’s possible when marketing meets strategy.”
A dedicated session with a senior FEDCON advisor to review your campaign results, discuss the opportunities coming in, and map out your next steps, whether that’s continuing independently or stepping up to EDGE or Flagship consulting.
Client Press Release & Federal Spotlight
“Your name in front of the market, on the record.”
FEDCON writes and distributes a professional press release announcing your move into the federal market, picked up by news syndicates and published online. It puts your name where buyers and primes can find it, and gives you a credible link to share.
The FEDCON Portal
Your command center for twelve months
Live federal and SLED opportunities, set-aside filters, past award data, buyer contacts, saved searches, and alerts, all in one place. Your email campaigns run through it. Your results show up in it.
Live Opportunities
Federal and SLED contract opportunities updated daily, filtered to your NAICS codes and certifications.
Campaign Dashboard
Track your 4 email campaigns in real-time: opens, replies, and meetings booked.
Buyer Intelligence
Past award data, agency contacts, and prime contractor teaming leads, searchable and saved.
“I’m impressed how powerful this FEDCON portal software is.”
Is VEX Right for You?
Ready to stop being invisible?
Whether you’re brand new to federal contracting or registered and stuck, the FEDCON VEX plan builds your marketing presence that makes everything else possible.
You’re registered in SAM.gov, but no agency or prime has reached out
You don’t have a professional Capabilities statement, or you’re not sure yours is correct
You’ve never done direct federal outreach and don’t know where to start
You don’t know how to reach contracting officers, or what to say when you do
You don’t have time to teach yourself every step, and you’d rather have it done right with a single point of contact to assist
Transparent Pricing
Everything included. No hidden fees
You see the full price and the full deliverable list up front. Everything you need to get found by federal buyers, in one plan, with no hidden fees.
| Feature | DIY | Hire Agencies | FEDCON VEX |
|---|---|---|---|
| SAM.gov + FEMA registration | Partial | ||
| Capabilities Statement | |||
| GovCon designed website | Partial | ||
| SAM & SBS profile optimized | Partial | ||
| Targeted email campaigns | |||
| Portal Access | |||
| Assigned advisor | |||
| Press releases + social media tags | |||
| Strategy consulting session |
The Real Cost
Competitors vs. FEDCON
Buying these services individually can cost between $5,000 to $17,500+, and you coordinate it yourself. People choose FEDCON for fair pricing and an assigned advisor who keeps up with the latest federal regulations and contracting changes.
| Feature | What You Get | Their Price | What’s Still Missing |
|---|---|---|---|
| SAM & FEMA Registration | SAM.gov + FEMA vendor registration + NAICS optimization | $400–$2,000 | No marketing. No outreach. |
| Capabilities Statement | Professional one-pager for agencies | $500–$2,500 | No website. No strategy. One-time. |
| GovCon designed website | Government-focused one-page web presence | $1,500–$5,000 | No SAM setup. No campaigns. |
| SAM & SBS profile optimized | Profile and keyword audit | $300–$1,000 | No ongoing support. No campaigns. |
| Targeted email campaigns | Targeted federal buyer campaigns | $800–$4,000 | No marketing assets. No portal. |
| Portal Access | Federal & SLED opportunity database | $1,500–$3,000 | No consulting. No deliverables. |
| FEDCON VEX Plan | All 11 features + 12 months portal + email campaigns | 3 payments of $1,495or $3,995 one-time payment | Want consulting and a done-for-you bid added? Explore Flagship |
Two ways to pay. Pay one time in full to save $490, or choose 3 equal monthly payments.
Your First Step
The federal market is real. Make sure it knows you are too
It begins with a conversation. A FEDCON advisor reviews where your business stands today, learns your goals for federal work, and helps you determine whether VEX is the right move for you.
Where your business stands today
A FEDCON advisor looks at your registrations, certifications, capabilities, and past government work to see where you stand right now.
Built around your goals
We talk through why you're entering the federal market now, what winning looks like for you, and where you want your business to be down the road.
A clear recommendation
If VEX is the right fit, we show you how it works. If a different path fits your goals, we build you a tailored plan.
Schedule a free 15-minute call